LIFETIME COLLECTIVE

Lifetime Collective launched in 2002 from a basement, largely as a graphic t-shirt production for the skate and snow community. What began as a collaboration between friends has become a lifestyle collection in a bricks and mortar establishment on Main Street. Not only has its location improved, but Lifetime has also expanded to include something for everyone (probably even your grandmother).  

The founders, Reid Stewart and Trevor Fleming, continue to design their collections. Stewart designs the Uniform Standard collection, designed for quality and value. Fleming designs the main collection, which focuses on quality fabrics and finishing for the boutique customer. 

Lifetime describes itself as, "A collection of wearable artwork and identity". Their designs focus on the creative community, working with artists, photographers, musicians, filmmakers, skateboarders and snowboarders to influence the brand, creating "wearable art". Their products are made in China, Argentina, Canada and the United States, and are sold throughout the world (and on their website). 

As if the clothing design and production weren't enough, Lifetime also produces Free Thinkers, a biannual zine that features artists and collaboration pieces, as well as a behind-the-scenes look at the creative process. 

In addition to clothing and the zine, Lifestyle carries a range of accessories from ties and hats to cologne, ceramics and soap (the kind you could sniff all day). We are willing to bet that you can't walk out of this store without wanting to buy at least one thing.

A: 4386 Main Street | T: 604.428.2488 | W: www.lifetimeclothing.com

Hours: Monday - Saturday 11am - 7pm | Sunday 12pm - 5pm